{"id":1398,"date":"2022-08-08T10:07:58","date_gmt":"2022-08-08T08:07:58","guid":{"rendered":"https:\/\/colloque.physiobell.fr\/?p=1398"},"modified":"2023-05-14T18:52:42","modified_gmt":"2023-05-14T16:52:42","slug":"lage-desormais-dit-son-nom","status":"publish","type":"post","link":"https:\/\/colloque.physiobell.fr\/index.php\/lage-desormais-dit-son-nom\/","title":{"rendered":"L&rsquo;\u00e2ge d\u00e9sormais dit son nom !"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1398\" class=\"elementor elementor-1398\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d3a9a3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d3a9a3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4357655\" data-id=\"4357655\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de8263a elementor-widget elementor-widget-text-editor\" data-id=\"de8263a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 15px; color: var( --e-global-color-text );\">Jusqu\u2019\u00e0 pr\u00e9sent, les seniors ne faisaient pas partie des cibles prioritaires des grandes marques de cosm\u00e9tiques, si ce n\u2019est pour vendre des <\/span><strong style=\"font-size: 15px; color: var( --e-global-color-text );\">\u00ab solutions miracle \u00bb <\/strong><span style=\"font-size: 15px; color: var( --e-global-color-text );\">cens\u00e9es effacer les marques du temps, s\u2019inscrivant ainsi dans une perspective jeuniste.<\/span><\/p><p><span style=\"font-size: 15px; color: var( --e-global-color-text );\">Historiquement, le march\u00e9 de l\u2019anti-\u00e2ge est compos\u00e9 d\u2019une multitude de produits qui dissimulent ou corrigent les signes de l\u2019\u00e2ge. Cependant de plus en plus de consommatrices d\u00e9cident de ne plus s\u2019emp\u00eacher de vieillir et s\u2019int\u00e9ressent davantage \u00e0 comment bien vieillir.<\/span><\/p><p>Un changement de paradigme se dessine, peu \u00e0 peu acc\u00e9l\u00e9r\u00e9 par les deux ann\u00e9es Covid qui nous ont permis de r\u00e9fl\u00e9chir sur le sens de nos vies.<\/p><p>Notre regard a chang\u00e9 sur le vieillissement. Les d\u00e9fil\u00e9s de mode osent les seniors, les marques affichent d\u00e9sormais des visages de femme marqu\u00e9s de plus de 60 ans pour vanter les bienfaits d\u2019une cr\u00e8me\u2026\u2026.\u00a0 On parle plus de Pro \u00e2ge ou de \u00ab happy ageing\u201d que d\u2019anti-\u00e2ge. On accompagne d\u00e9sormais la beaut\u00e9 des femmes matures avec des produits adapt\u00e9s \u00e0 leur peau.<\/p><p>Une nouvelle tendance est en train d\u2019\u00e9merger : la c\u00e9l\u00e9bration de la beaut\u00e9 couleur argent\u00e9e.<\/p><p>\u00a0<a href=\"https:\/\/colloque.physiobell.fr\/index.php\/regine-ferrere\/\" target=\"_blank\" rel=\"noopener\">R\u00e9gine Ferr\u00e8re<\/a><a href=\"https:\/\/colloque.physiobell.fr\/index.php\/regine-ferrere\/\" target=\"_blank\" rel=\"noopener\">\u00a0<\/a>abordera ce sujet sur le th\u00e8me\u00a0 \u00ab\u00a0la g\u00e9n\u00e9ration Sylver\u00a0\u00bb.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Jusqu\u2019\u00e0 pr\u00e9sent, les seniors ne faisaient pas partie des cibles prioritaires des grandes marques de cosm\u00e9tiques, si ce n\u2019est pour vendre des \u00ab solutions miracle \u00bb cens\u00e9es effacer les marques du temps, s\u2019inscrivant ainsi dans une perspective jeuniste.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[16],"class_list":["post-1398","post","type-post","status-publish","format-standard","hentry","category-synopsis","tag-vivre-sa-menopause-autrement"],"_links":{"self":[{"href":"https:\/\/colloque.physiobell.fr\/index.php\/wp-json\/wp\/v2\/posts\/1398","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/colloque.physiobell.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/colloque.physiobell.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/colloque.physiobell.fr\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/colloque.physiobell.fr\/index.php\/wp-json\/wp\/v2\/comments?post=1398"}],"version-history":[{"count":0,"href":"https:\/\/colloque.physiobell.fr\/index.php\/wp-json\/wp\/v2\/posts\/1398\/revisions"}],"wp:attachment":[{"href":"https:\/\/colloque.physiobell.fr\/index.php\/wp-json\/wp\/v2\/media?parent=1398"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/colloque.physiobell.fr\/index.php\/wp-json\/wp\/v2\/categories?post=1398"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/colloque.physiobell.fr\/index.php\/wp-json\/wp\/v2\/tags?post=1398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}