{"id":1495,"date":"2022-08-29T14:36:47","date_gmt":"2022-08-29T12:36:47","guid":{"rendered":"https:\/\/colloque.physiobell.fr\/?p=1495"},"modified":"2023-05-14T18:51:29","modified_gmt":"2023-05-14T16:51:29","slug":"une-consommatrice-sur-deux-est-une-femme-menopausee","status":"publish","type":"post","link":"https:\/\/colloque.physiobell.fr\/index.php\/une-consommatrice-sur-deux-est-une-femme-menopausee\/","title":{"rendered":"Une consommatrice sur deux est une femme m\u00e9nopaus\u00e9e."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1495\" class=\"elementor elementor-1495\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-890e252 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"890e252\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3be7f9b\" data-id=\"3be7f9b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0243d9b elementor-widget elementor-widget-text-editor\" data-id=\"0243d9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 15px; color: var( --e-global-color-text );\">Selon\u00a0<\/span><a href=\"https:\/\/colloque.physiobell.fr\/index.php\/jean-michel-veistroffer\/\" target=\"_blank\" rel=\"noopener\">Jean-Michel Veistroffer<\/a><span style=\"font-size: 15px; color: var( --e-global-color-text );\">, sur un plan marketing il y a trois fa\u00e7ons d\u2019aborder le sujet de la m\u00e9nopause : 2 voies qui sont celles le plus souvent utilis\u00e9es, mais sans grands r\u00e9sultats :<\/span><\/p><p><span style=\"font-size: 15px; color: var( --e-global-color-text );\">Par la <\/span><b style=\"font-family: inherit; font-style: inherit; color: var( --e-global-color-text );\">technologie<\/b><span style=\"font-size: 15px; color: var( --e-global-color-text );\"> et les r\u00f4les qu\u2019elle peut avoir sur les effets n\u00e9gatifs de la m\u00e9nopause .<\/span><\/p><p><span style=\"font-size: 15px; color: var( --e-global-color-text );\">Par la <\/span><b style=\"font-family: inherit; font-style: inherit; color: var( --e-global-color-text );\">physiologie<\/b><span style=\"font-size: 15px; color: var( --e-global-color-text );\">, ce qui reviendrait \u00e0 donner une le\u00e7on pr\u00e9cise \u00e0 chacune des femmes m\u00e9nopaus\u00e9es puisque chaque m\u00e9nopause est v\u00e9cue diff\u00e9remment.<\/span><\/p><p><span style=\"font-size: 15px; color: var( --e-global-color-text );\">Et la 3\u00e8me (c\u2019est la meilleure voie marketing et communicante) : par <\/span><b style=\"font-family: inherit; font-style: inherit; color: var( --e-global-color-text );\">l\u2019expression des diff\u00e9rentes probl\u00e9matiques<\/b><span style=\"font-size: 15px; color: var( --e-global-color-text );\"> que la m\u00e9nopause engendre sur un plan physiologique et que les technologies (et bien s\u00fbr les savoirs) permettent de traduire en B\u00c9N\u00c9FICES.<\/span><\/p><p><span style=\"font-size: 15px; color: var( --e-global-color-text );\">Dans une strat\u00e9gie de communication le b\u00e9n\u00e9fice consommateur a pour r\u00f4le de s\u2019assurer une meilleure visibilit\u00e9 dans la masse des promesses faites aux consommatrices, donner envie \u00e0 plus de clientes potentielles de consacrer du temps \u00e0 notre offre, se diff\u00e9rencier de nos concurrents tant en termes d\u2019offres qu\u2019en termes de discours et enfin accentuer la fid\u00e9lisation.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Selon\u00a0Jean-Michel Veistroffer, sur un plan marketing il y a trois fa\u00e7ons d\u2019aborder le sujet de la m\u00e9nopause &#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[16],"class_list":["post-1495","post","type-post","status-publish","format-standard","hentry","category-news","tag-vivre-sa-menopause-autrement"],"_links":{"self":[{"href":"https:\/\/colloque.physiobell.fr\/index.php\/wp-json\/wp\/v2\/posts\/1495","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/colloque.physiobell.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/colloque.physiobell.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/colloque.physiobell.fr\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/colloque.physiobell.fr\/index.php\/wp-json\/wp\/v2\/comments?post=1495"}],"version-history":[{"count":0,"href":"https:\/\/colloque.physiobell.fr\/index.php\/wp-json\/wp\/v2\/posts\/1495\/revisions"}],"wp:attachment":[{"href":"https:\/\/colloque.physiobell.fr\/index.php\/wp-json\/wp\/v2\/media?parent=1495"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/colloque.physiobell.fr\/index.php\/wp-json\/wp\/v2\/categories?post=1495"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/colloque.physiobell.fr\/index.php\/wp-json\/wp\/v2\/tags?post=1495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}